81% decrease in CPA
A local service-based business approached us with the aim of significantly reducing their Cost per Acquisition (CPA) while maintaining the volume of new customers. They were facing high advertising costs and a low conversion rate, which led to an unsustainable CPA.
How we solved it
Conversion Rate Optimization (CRO): We began by analyzing their website and identifying areas for improvement to boost conversion rates.
Targeted Advertising: We refined their advertising strategy by focusing on highly targeted campaigns that reached their ideal customer segments
Ad Creative Optimization: We revamped their ad creatives by testing different headlines, images, and ad copy variations to resonate better with their target audience.
Bidding and Budget Optimization: We implemented a data-driven approach to optimize their bidding strategy, focusing on lower-cost keywords and ad placements that yielded a higher ROI.
Performance Monitoring and Adjustments: We continuously monitor the performance of their advertising campaigns, making data-driven adjustments to targeting, ad creatives, and bidding strategies to further reduce CPA.
This substantial reduction in acquisition costs allowed the business to maintain their volume of new customers while improving the efficiency of their advertising efforts. The optimized advertising campaigns, combined with an improved website conversion rate, resulted in higher-quality leads and a more sustainable marketing strategy.