Three most common sources of Friction.
One (or more) is crippling your growth.
Poorly converting websites
If your website copy doesn't resonate with your customer's wants and need, they will not engage, and you will end up with a poor converting website.
Poorly converting offers
If you're struggling to book meetings or demos from your website, traffic is not the solution. Weak lead magnets are one of the biggest roadblocks stopping your website from delivering high ROI.
Poorly converting sales process
If you're getting qualified leads and you are not converting them to customers, your sales process needs a makeover. Either it's your sales script (or lack of one) or your company lacks differentiation, and you are not able to demonstrate your value to your prospects.